Case study: x10 Academy — AI agents 24/7

Challenge

Where the money was leaking.

x10 Academy kept pouring money into ads and growing the sales team, but revenue wasn't keeping pace with the spend. Cash went to traffic and salaries while conversion to payment stayed flat.

The problem wasn't demand - it was the funnel. Leads slipped through weak reps, budget flowed into expensive channels, and decisions ran on data nobody could trust.

Before automating anything, we audited the entire chain - from where a lead came in to the deal status in CRM.

What hurt

Underperforming reps were missing their targets
Ad budget was burning on Yandex and VK
The Telegram channel sat unused, even though it was more profitable
Rejection stats in CRM were logged incorrectly
Decisions were made on dirty data

Solution

What we did.

Audited amoCRM + Sensei + SIPUNI to get the full picture of the funnel

Spotted the weak reps and reassigned their deals to the strong ones

Shifted ad budget into Telegram - the channel turned out to be more profitable

Fixed rejection tracking - the data in CRM finally became reliable

Rolled out Sensei from scratch and put the sales process in order

amoCRMSenseiSIPUNIGPT-4oTelegramCall analytics

Result

Money in P&L, not model metrics.

−27%

sales team headcount

+17%

sales in the first month

0 ₽

extra budget

Growth with no extra marketing spend - purely by plugging the leaks in the funnel.

How it looks

— dashboard screenshot

— funnel screenshot

— call analytics screenshot

Testimonial

"Over 3 years ONIX rebuilt our sales team: voice bots, AI agents, analytics on 100% of dialogues. Our reps now work only warm leads."

Andrey Shirokov

PM · x10 Academy

07 · Contact

We'll get the team working while you watch the numbers.

Describe your task in two sentences - we'll come back with a plan and a working prototype in 48 hours.

Book a call

6x fewer missed millions.